diff --git a/README.md b/README.md
index 9603d577..bdcfd4aa 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,7 @@
 # zola (né Gutenberg)
 
 [![Build Status](https://dev.azure.com/getzola/zola/_apis/build/status/getzola.zola?branchName=master)](https://dev.azure.com/getzola/zola/_build/latest?definitionId=1&branchName=master)
+![GitHub all releases](https://img.shields.io/github/downloads/getzola/zola/total)
 
 A fast static site generator in a single binary with everything built-in.