diff --git a/tools/automator/src/args.rs b/tools/automator/src/args.rs
index 8420ea122..31ee0123c 100644
--- a/tools/automator/src/args.rs
+++ b/tools/automator/src/args.rs
@@ -1,6 +1,7 @@
 #[derive(clap::Parser)]
 pub enum Args {
-    Announcement,
+    #[command(subcommand)]
+    Blog(Blog),
     Sponsors(Sponsors),
 }
 
@@ -10,6 +11,12 @@ impl Args {
     }
 }
 
+#[derive(clap::Subcommand)]
+pub enum Blog {
+    Release,
+    SponsorUpdate,
+}
+
 #[derive(clap::Parser)]
 pub struct Sponsors {
     #[clap(short, long)]
diff --git a/tools/automator/src/blog/mod.rs b/tools/automator/src/blog/mod.rs
new file mode 100644
index 000000000..5e8b60478
--- /dev/null
+++ b/tools/automator/src/blog/mod.rs
@@ -0,0 +1,7 @@
+mod release;
+mod sponsors;
+mod util;
+
+pub use self::{
+    release::create_release_announcement, sponsors::create_sponsor_update,
+};
diff --git a/tools/automator/src/announcement.rs b/tools/automator/src/blog/release.rs
similarity index 78%
rename from tools/automator/src/announcement.rs
rename to tools/automator/src/blog/release.rs
index fc314ad62..550c957fa 100644
--- a/tools/automator/src/announcement.rs
+++ b/tools/automator/src/blog/release.rs
@@ -1,26 +1,20 @@
-use std::{collections::HashSet, fmt::Write, path::PathBuf};
+use std::{collections::HashSet, fmt::Write};
 
-use anyhow::Context;
-use chrono::{Datelike, Utc};
 use map_macro::hash_set;
 use octocrab::Octocrab;
-use tokio::{
-    fs::{self, File},
-    io::AsyncWriteExt,
-};
+use tokio::{fs::File, io::AsyncWriteExt};
 
 use crate::{
     pull_requests::{Author, PullRequest, PullRequestsSinceLastRelease},
     sponsors::Sponsors,
 };
 
+use super::util;
+
 pub async fn create_release_announcement(
     octocrab: &Octocrab,
 ) -> anyhow::Result<()> {
-    let now = Utc::now();
-
-    let year = now.year();
-    let date = format!("{year}-{:02}-{:02}", now.month(), now.day());
+    let date = util::now_ymd();
 
     let pull_requests_since_last_release =
         PullRequestsSinceLastRelease::fetch(octocrab).await?;
@@ -42,31 +36,13 @@ pub async fn create_release_announcement(
         .await?
         .as_markdown(min_dollars, for_readme)?;
 
-    let mut file = create_file(&version).await?;
+    let mut file = util::create_blog_post_file("release", &version).await?;
     generate_announcement(date, version, sponsors, pull_requests, &mut file)
         .await?;
 
     Ok(())
 }
 
-async fn create_file(version: &str) -> anyhow::Result<File> {
-    let dir = PathBuf::from(format!("content/blog/release/{version}"));
-    let file = dir.join("index.md");
-
-    // VS Code (and probably other editors/IDEs) renders the path in the output
-    // as a clickable link, so the user can open the file easily.
-    println!("Generating release announcement at {}", file.display());
-
-    fs::create_dir_all(&dir).await.with_context(|| {
-        format!("Failed to create directory `{}`", dir.display())
-    })?;
-    let file = File::create(&file).await.with_context(|| {
-        format!("Failed to create file `{}`", file.display())
-    })?;
-
-    Ok(file)
-}
-
 async fn generate_announcement(
     date: String,
     version: String,
diff --git a/tools/automator/src/blog/sponsors.rs b/tools/automator/src/blog/sponsors.rs
new file mode 100644
index 000000000..39cb1f6c1
--- /dev/null
+++ b/tools/automator/src/blog/sponsors.rs
@@ -0,0 +1,58 @@
+use std::fmt::Write;
+
+use tokio::{fs::File, io::AsyncWriteExt};
+
+use super::util;
+
+pub async fn create_sponsor_update() -> anyhow::Result<()> {
+    let month = util::now_ym();
+    let date = util::now_ymd();
+
+    let mut file = util::create_blog_post_file("sponsors", &month).await?;
+    generate_update(date, month, &mut file).await?;
+
+    Ok(())
+}
+
+async fn generate_update(
+    date: String,
+    month: String,
+    file: &mut File,
+) -> anyhow::Result<()> {
+    let mut buf = String::new();
+    write!(
+        buf,
+        "\
++++
+title = \"Sponsor Update - {month}\"
+date = {date}
+
+# Uncomment to generate the HTML for the email newsletter.
+# template = \"newsletter/email.html\"
++++
+
+Hey folks!
+
+I just sent out the new sponsor update! Topics this month include:
+
+- **TASK: Summarize sponsor update.**
+
+If you want to receive monthly behind-the-scenes updates too, why not support Fornjot by [becoming a sponsor](https://github.com/sponsors/hannobraun)? You can start with as little as $2 a month. More substantial contributions are also welcome, of course 😁
+
+I dedicate a substantial chunk of my week to working on Fornjot. Your contribution can help make that more sustainable.
+
+
+### Not receiving these updates?
+
+I've been sending out an update every month since February 2022. If you are a sponsor and haven't received those updates, maybe you are not opted in? Update your sponsorship over at GitHub, and make sure you check `Receive email updates from hannobraun`. Also make sure to check the spam folder in your email client.
+
+If you still haven't received an update, [please contact me](mailto:hanno@braun-odw.eu). I'm happy to send you a copy directly.
+
+I'm sorry for any inconvenience! Unfortunately, GitHub gives me no control over, or insight into, who is receiving those updates.
+"
+    )?;
+
+    file.write_all(buf.as_bytes()).await?;
+
+    Ok(())
+}
diff --git a/tools/automator/src/blog/util.rs b/tools/automator/src/blog/util.rs
new file mode 100644
index 000000000..a9beee4a5
--- /dev/null
+++ b/tools/automator/src/blog/util.rs
@@ -0,0 +1,36 @@
+use std::path::PathBuf;
+
+use anyhow::Context;
+use chrono::{Datelike, Utc};
+use tokio::fs::{self, File};
+
+pub fn now_ym() -> String {
+    let now = Utc::now();
+    format!("{}-{:02}", now.year(), now.month())
+}
+
+pub fn now_ymd() -> String {
+    let now = Utc::now();
+    format!("{}-{:02}-{:02}", now.year(), now.month(), now.day())
+}
+
+pub async fn create_blog_post_file(
+    category: &str,
+    title: &str,
+) -> anyhow::Result<File> {
+    let dir = PathBuf::from(format!("content/blog/{category}/{title}"));
+    let file = dir.join("index.md");
+
+    // VS Code (and probably other editors/IDEs) renders the path in the output
+    // as a clickable link, so the user can open the file easily.
+    println!("Generating `{category}` blog post at {}", file.display());
+
+    fs::create_dir_all(&dir).await.with_context(|| {
+        format!("Failed to create directory `{}`", dir.display())
+    })?;
+    let file = File::create(&file).await.with_context(|| {
+        format!("Failed to create file `{}`", file.display())
+    })?;
+
+    Ok(file)
+}
diff --git a/tools/automator/src/main.rs b/tools/automator/src/main.rs
index b94f4c1a8..d45a43937 100644
--- a/tools/automator/src/main.rs
+++ b/tools/automator/src/main.rs
@@ -1,5 +1,5 @@
-mod announcement;
 mod args;
+mod blog;
 mod pull_requests;
 mod run;
 mod sponsors;
diff --git a/tools/automator/src/run.rs b/tools/automator/src/run.rs
index a5fe2f271..6413ff6ef 100644
--- a/tools/automator/src/run.rs
+++ b/tools/automator/src/run.rs
@@ -4,7 +4,9 @@ use anyhow::Context;
 use octocrab::Octocrab;
 
 use crate::{
-    announcement::create_release_announcement, args::Args, sponsors::Sponsors,
+    args::{Args, Blog},
+    blog,
+    sponsors::Sponsors,
 };
 
 pub async fn run() -> anyhow::Result<()> {
@@ -13,16 +15,22 @@ pub async fn run() -> anyhow::Result<()> {
     let octocrab = Octocrab::builder().personal_token(token).build()?;
 
     match Args::parse() {
-        Args::Announcement => {
-            create_release_announcement(&octocrab)
+        Args::Blog(Blog::Release) => {
+            blog::create_release_announcement(&octocrab)
                 .await
                 .context("Failed to create release announcement")?;
         }
+        Args::Blog(Blog::SponsorUpdate) => {
+            blog::create_sponsor_update()
+                .await
+                .context("Failed to create sponsor update")?;
+        }
         Args::Sponsors(args) => {
+            let min_dollars = 8;
             let sponsors = Sponsors::query(&octocrab)
                 .await
                 .context("Failed to query sponsors")?
-                .as_markdown(8, args.for_readme)
+                .as_markdown(min_dollars, args.for_readme)
                 .context("Failed to format sponsors")?;
 
             println!("{sponsors}");