diff --git a/tensorflow/examples/label_image/BUILD b/tensorflow/examples/label_image/BUILD
index 9207fc6332d..2abbe9dacca 100644
--- a/tensorflow/examples/label_image/BUILD
+++ b/tensorflow/examples/label_image/BUILD
@@ -51,6 +51,16 @@ tf_cc_binary(
     }),
 )
 
+py_binary(
+    name = "label_image_py",
+    srcs = ["label_image.py"],
+    main = "label_image.py",
+    srcs_version = "PY2AND3",
+    deps = [
+        "//tensorflow:tensorflow_py",
+    ],
+)
+
 filegroup(
     name = "all_files",
     srcs = glob(
diff --git a/tensorflow/examples/label_image/README.md b/tensorflow/examples/label_image/README.md
index a9e44745e5c..cfd0132a7ae 100644
--- a/tensorflow/examples/label_image/README.md
+++ b/tensorflow/examples/label_image/README.md
@@ -73,10 +73,23 @@ Python than the Python code mentioned in the
 [Inception tutorial](https://www.tensorflow.org/tutorials/image_recognition/).
 and could be easier to add visualization or debug code.
 
-With tensorflow python package installed, you can run it like:
+
+`bazel-bin/tensorflow/examples/label_image/label_image_py` should be there after
+```bash
+$ bazel build tensorflow/examples/label_image/...
+```
+
+Run
+
+```bash
+$ bazel-bin/tensorflow/examples/label_image/label_image_py
+```
+
+Or, with tensorflow python package installed, you can run it like:
 ```bash
 $ python3 tensorflow/examples/label_image/label_image.py
 ```
+
 And get result similar to this:
 ```
 military uniform 0.834305