diff --git a/tensorflow/compiler/mlir/tools/kernel_gen/BUILD b/tensorflow/compiler/mlir/tools/kernel_gen/BUILD
index b4cbf765c79..5949ee6498b 100644
--- a/tensorflow/compiler/mlir/tools/kernel_gen/BUILD
+++ b/tensorflow/compiler/mlir/tools/kernel_gen/BUILD
@@ -85,7 +85,10 @@ cc_library(
 
 tf_cc_binary(
     name = "tf_to_gpu_binary",
-    srcs = ["tf_to_gpu_binary.cc"],
+    srcs = [
+        "crash_handler.h",
+        "tf_to_gpu_binary.cc",
+    ],
     visibility = [
         "//tensorflow/compiler/mlir/tools/kernel_gen/tests/tf_to_gpu_binary:__pkg__",
         "//tensorflow/core/kernels/mlir_generated:__pkg__",
@@ -95,6 +98,7 @@ tf_cc_binary(
         "//tensorflow/compiler/mlir:init_mlir",
         "//tensorflow/compiler/mlir/tensorflow",
         "//tensorflow/core:lib",
+        "//tensorflow/core/platform",
         "//tensorflow/stream_executor/lib",
         "@com_google_absl//absl/strings",
         "@llvm-project//llvm:Support",
diff --git a/tensorflow/compiler/mlir/tools/kernel_gen/crash_handler.h b/tensorflow/compiler/mlir/tools/kernel_gen/crash_handler.h
new file mode 100644
index 00000000000..9ecaa40e567
--- /dev/null
+++ b/tensorflow/compiler/mlir/tools/kernel_gen/crash_handler.h
@@ -0,0 +1,38 @@
+// Copyright 2020 The TensorFlow Runtime Authors
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#ifndef TENSORFLOW_COMPILER_MLIR_TOOLS_KERNEL_GEN_CRASH_HANDLER_H_
+#define TENSORFLOW_COMPILER_MLIR_TOOLS_KERNEL_GEN_CRASH_HANDLER_H_
+
+#include "llvm/Support/PrettyStackTrace.h"
+#include "tensorflow/core/platform/platform.h"
+
+namespace tensorflow {
+namespace kernel_gen {
+
+inline void SetCrashReportMessage() {
+#if defined(PLATFORM_GOOGLE)
+  llvm::setBugReportMsg(
+      "The TensorFlow Kernel Generator crashed, see the docs at "
+      "go/tf-kernel-gen for debug hints and contact information.\n");
+#else
+  llvm::setBugReportMsg(
+      "The TensorFlow Kernel Generator crashed, please report a bug with the "
+      "trace below on https://github.com/tensorflow/tensorflow/issues.\n");
+#endif
+}
+}  // namespace kernel_gen
+}  // namespace tensorflow
+
+#endif  // TENSORFLOW_COMPILER_MLIR_TOOLS_KERNEL_GEN_CRASH_HANDLER_H_
diff --git a/tensorflow/compiler/mlir/tools/kernel_gen/tf_to_gpu_binary.cc b/tensorflow/compiler/mlir/tools/kernel_gen/tf_to_gpu_binary.cc
index 84c2bf46b55..7ecae51c194 100644
--- a/tensorflow/compiler/mlir/tools/kernel_gen/tf_to_gpu_binary.cc
+++ b/tensorflow/compiler/mlir/tools/kernel_gen/tf_to_gpu_binary.cc
@@ -25,6 +25,7 @@
 #include "llvm/Support/CommandLine.h"
 #include "mlir/Pass/PassManager.h"  // from @llvm-project
 #include "tensorflow/compiler/mlir/init_mlir.h"
+#include "tensorflow/compiler/mlir/tools/kernel_gen/crash_handler.h"
 #include "tensorflow/compiler/mlir/tools/kernel_gen/kernel_creator.h"
 #include "tensorflow/core/platform/env.h"
 #include "tensorflow/core/platform/logging.h"
@@ -63,6 +64,7 @@ xla::Status Run(llvm::StringRef input_file, llvm::StringRef output_file,
 }  // namespace tensorflow
 
 int main(int argc, char** argv) {
+  tensorflow::kernel_gen::SetCrashReportMessage();
   llvm::cl::opt<std::string> input_file("input", llvm::cl::desc("input file"),
                                         llvm::cl::value_desc("filename"),
                                         llvm::cl::init("foo.mlir"));