diff --git a/tensorflow/java/BUILD b/tensorflow/java/BUILD
index 4522c4a59ea..07baa8f3871 100644
--- a/tensorflow/java/BUILD
+++ b/tensorflow/java/BUILD
@@ -92,6 +92,20 @@ cc_binary(
     deps = ["//tensorflow/java/src/main/native"],
 )
 
+genrule(
+    name = "pom",
+    outs = ["pom.xml"],
+    cmd = "$(location generate_pom) >$@",
+    output_to_bindir = 1,
+    tools = [":generate_pom"],
+)
+
+cc_binary(
+    name = "generate_pom",
+    srcs = ["generate_pom.cc"],
+    deps = ["//tensorflow/c:c_api"],
+)
+
 # System.loadLibrary() on OS X looks for ".dylib" or ".jnilib"
 # and no ".so". If and when https://github.com/bazelbuild/bazel/issues/914
 # is resolved, perhaps this workaround rule can be removed.
diff --git a/tensorflow/java/README.md b/tensorflow/java/README.md
index 1811fed73a3..5c5e45d4d87 100644
--- a/tensorflow/java/README.md
+++ b/tensorflow/java/README.md
@@ -40,22 +40,28 @@ bazel build -c opt \
   //tensorflow/java:libtensorflow-jni
 ```
 
-To use the library in an external Java project, publish the library to a Maven repository.  For example,
-publish the library to the local Maven repository using the `mvn` tool (installed separately):
+### Maven
+
+To use the library in an external Java project, publish the library to a Maven
+repository.  For example, publish the library to the local Maven repository
+using the `mvn` tool (installed separately):
 
 ```sh
+bazel build -c opt //tensorflow/java:pom
 mvn install:install-file \
-  -Dfile=bazel-bin/tensorflow/java/libtensorflow.jar \
-  -DpomFile=tensorflow/java/pom.xml
+  -Dfile=../../bazel-bin/tensorflow/java/libtensorflow.jar \
+  -DpomFile=../../bazel-bin/tensorflow/java/pom.xml
 ```
 
-Refer to the library using Maven coordinates.  For example, if you're using Maven then place this dependency into your `pom.xml` file:
+Refer to the library using Maven coordinates.  For example, if you're using
+Maven then place this dependency into your `pom.xml` file (replacing
+0.12.head with the version of the TensorFlow runtime you wish to use).
 
 ```xml
 <dependency>
   <groupId>org.tensorflow</groupId>
   <artifactId>libtensorflow</artifactId>
-  <version>0.12.0-SNAPSHOT</version>
+  <version>0.12.head</version>
 </dependency>
 ```
 
diff --git a/tensorflow/java/pom.xml b/tensorflow/java/generate_pom.cc
similarity index 70%
rename from tensorflow/java/pom.xml
rename to tensorflow/java/generate_pom.cc
index d3167e0df2b..85f1c56d5b6 100644
--- a/tensorflow/java/pom.xml
+++ b/tensorflow/java/generate_pom.cc
@@ -1,6 +1,4 @@
-<?xml version="1.0" encoding="UTF-8"?>
-<!--
-Copyright 2016 The TensorFlow Authors. All Rights Reserved.
+/* Copyright 2016 The TensorFlow Authors. All Rights Reserved.
 
 Licensed under the Apache License, Version 2.0 (the "License");
 you may not use this file except in compliance with the License.
@@ -13,20 +11,28 @@ distributed under the License is distributed on an "AS IS" BASIS,
 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 See the License for the specific language governing permissions and
 limitations under the License.
--->
+==============================================================================*/
+
+#include <iostream>
+#include <string>
+
+#include "tensorflow/c/c_api.h"
+
+int main(int argc, char** argv) {
+  std::string tmpl(R"EOF(
 <project xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd" xmlns="http://maven.apache.org/POM/4.0.0"
     xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
-    
+
   <modelVersion>4.0.0</modelVersion>
   <groupId>org.tensorflow</groupId>
   <artifactId>libtensorflow</artifactId>
-  <version>0.12.0-SNAPSHOT</version>
+  <version>{{TENSORFLOW_VERSION}}</version>
   <packaging>jar</packaging>
-    
+
   <name>tensorflow</name>
   <url>https://www.tensorflow.org</url>
   <inceptionYear>2015</inceptionYear>
-    
+
   <licenses>
     <license>
       <name>The Apache Software License, Version 2.0</name>
@@ -34,11 +40,21 @@ limitations under the License.
       <distribution>repo</distribution>
     </license>
   </licenses>
-  
+
   <scm>
     <url>https://github.com/tensorflow/tensorflow.git</url>
     <connection>git@github.com:tensorflow/tensorflow.git</connection>
     <developerConnection>scm:git:https://github.com/tensorflow/tensorflow.git</developerConnection>
   </scm>
-    
 </project>
+  )EOF");
+
+  const std::string var("{{TENSORFLOW_VERSION}}");
+  const std::string val(TF_Version());
+  for (size_t pos = tmpl.find(var); pos != std::string::npos;
+       pos = tmpl.find(var)) {
+    tmpl.replace(pos, var.size(), val);
+  }
+  std::cout << tmpl;
+  return 0;
+}