diff --git a/third_party/jpeg/BUILD.bazel b/third_party/jpeg/BUILD.bazel
index 04f0e1bca1e..5d53f1ded73 100644
--- a/third_party/jpeg/BUILD.bazel
+++ b/third_party/jpeg/BUILD.bazel
@@ -539,7 +539,7 @@ JCONFIG_NOWIN_SIMD_SUBSTITUTIONS = {
 }
 
 JCONFIG_NOWIN_NOSIMD_SUBSTITUTIONS = {
-    "#cmakedefine WITH_SIMD": "",
+    "#cmakedefine WITH_SIMD 1": "",
 }
 
 JCONFIG_NOWIN_SIMD_SUBSTITUTIONS.update(JCONFIG_NOWIN_COMMON_SUBSTITUTIONS)